BA (Hons) International Fashion Branding

Fashion is an international industry, influencing a growing number of products and services. This distinctive course helps you to develop both traditional and digital skills and expertise in fashion brand development and communication to succeed in this exciting and dynamic industry. The course explores the key aspects of international fashion branding through both traditional and digital practices. You will gain a thorough understanding of areas such as brand management and marketing, fashion brand development and promotion, fashion buying and visual merchandising in retail, and sustainable fashion. In Year 4, you will gain a strategic view of the fashion industry, with a focus on internationalisation strategy within the context of communication and branding.